Most recent press release
Boondoggle wakes employees earlier in extreme winter weather with the Winter Wake Up app
Last year we all had a particularly severe winter. With sleet and snow that caused a lot of traffic jams. On and off road. So much so that thousands of people got to work much later than usual. And sometimes they didn’t even get to work at all.
About Boondoggle
Boondoggle was born in 2007 as a logical next step based on the former digital agency i-merge and with the re-inforcement of its offering with new strategic, creative and design talent.
Digital thinking is an essential part of Boondoggle's DNA. Partly as a result of its origins, but also inspired by the varied talent in our agency. Digital thinking enables us to build brands beyond the traditional skill of broadcasting a brand's promise.
Previous press releases
Boondoggle LifeLabs launches co-creation platform
Boondoggle LifeLabs stimulates creativity and innovation through unique cooperation platform
Boondoggle LifeLabs launches a cooperation platform enabling talent the world over to realize innovative ideas with business potential. Through lifelabs.be, anyone can introduce unique, digital business ideas or work together on existing ideas. Profits are equally shared between the participants once an idea actually comes to life and generates money. Boondoggle LifeLabs focuses primarily on passionate developers, designers and creative minds around the globe.
Read On »
Boondoggle and Renault launch The Silent Song Contest
In early 2011, Renault chose competition winners Boondoggle as their brand new digital agency. Instead of just adapting offline communication concepts, Boondoggle makes powerful digital statements for the brand. By creating engaging stories about Renault models, for example. The first digital concept to roll off the production line is The Silent Song Contest for the Renault Clio. Read On »
Boondoggle launches Boondoggle Electric
An ecosystem made up of inspirational companies replaces the traditional 360° satellite structure.
Boondoggle Electric, a future-proof agency galaxy.
Totally in line with its now well-known Beyond The Promise ™ philosophy, Boondoggle is redefining the “full-service agency” concept. Instead of developing into a traditional communication agency with a 360° structure based on media channels, Boondoggle is rapidly building up an innovative ecosystem of inspirational and talented enterprises. This ecosystem, christened Boondoggle Electric, comprises not only the existing agencies, Boondoggle Leuven and Boondoggle Amsterdam, but also two brand new Boondoggle companies.
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Boondoggle and bpost make end of year SMS personal again.
In July, bpost asked Boondoggle to promote the sending of letters and cards. 92% of Belgians love receiving a letter or card in the mailbox, after all. But actually going out and sending them appears to be a step too far. Just because it is easier to communicate via e-mail, SMS or your favourite social network. Read On »
Boondoggle and Nike give Antwerp back to the runners.
Boondoggle and Nike just launched a remarkable city campaign called ‘Take Antwerp’. You don’t need an expensive fitness subscription to have a good run. Nike invites you to run when you like, as you like. Read On »
Tour.sportBeats.net captures Facebook and Twitter predictions for Tour de France
Who’s going to be the daily winner for each stage? And who’ll end up wearing the yellow jersey? Who’s the best mountain-climber? Predict the winners for each stage and for the jerseys via Twitter or Facebook and you might shine in the Hall of Fame on http://tour.sportbeats.net Read On »
Cuptweets.com ranks Twitter users who tweet World Cup predictions.
The World Cup fever is rising high. Also on Twitter. Predicting the outcome of the games is part of the fun. Every sports fan wants to compete with his peers and prove he has the better insight in the game. That’s why Boondoggle LifeLabs created “cuptweets.com”. Cuptweets.com collects tweeted world cup predictions and ranks participants based on the accuracy of their predictions. Friends or colleagues can create their own “private” ranking within cuptweets.com. How it works? Simple. A twitter user just needs to include two hashtags in his tweet: the hashtag #cuptweets and a hashtag defining the prediction e.g. #ENG-USA 2-1 (=England will win by 2-1 against the United States). These “cuptweets” are captured by cuptweets.com. Cuptweets.com also offers a tool on www.cuptweets.com to create cuptweets with the correct hashtags. Read On »
Communication agency Boondoggle lets employees work on own projects during business hours
An iPhone application that teaches you how to drum in a completely new way or a notebook with one of your own Twitter messages on every page. These are the first two wild ideas to have been thought up, developed and released onto the market at the ‘Boondoggle Life Labs’ creative unit. Read On »